in Frieze Seoul | 25 JUL 25

Enhance Your Visit to Frieze Seoul with Our Curated and Collector Tours

Go beyond the booths with our exclusive guided tours offering expert insight into the fair’s most talked-about works and ones-to-watch talents

in Frieze Seoul | 25 JUL 25

CURATED TOUR

A private introduction to Frieze Seoul, spotlighting key galleries, celebrated artists and standout presentations, this 45-minute tour includes a closer look at our special curated sections. 
• ₩120,000 per person (minimum 4 people)

• ₩600,000 per group (maximum 8 people)
Available in English or Korean. Tour tickets do not include admission to the fair.

COLLECTOR TOUR

Designed for collectors, this two-hour tour is led by an independent art advisor and offers tailored introductions to galleries based on your collecting interests and budget.
• ₩750,000 per group (maximum 2 people)

Available in English or Korean. Tour tickets do not include admission to the fair.

Collectors looking at artwork - 2 paintings of a cartoon business man

Limited Availability
Tours are in high demand and capacity is limited. Advance booking is strongly recommended.

Reserve Your Tour
Tours run hourly between 11am and 5pm daily, 3 – 6 September 2025.
Email tours@frieze.com to book, or visit the Tours Desk in Hall C.

Fair Access
Tour tickets do not include access to Frieze Seoul 2025. Tickets are available to book. Become a Frieze Member for premier access, multi-day entry, guided tours and more.

Further Information 
Frieze Seoul, COEX, 3 – 6 September 2025.   

Discounted tickets are now sold out, limited full-price tickets available. Become a Frieze Member for premier access, multi-day entry, exclusive guided tours, and more. 

BUY NOW 

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Frieze Seoul is supported by Headline Partner LG OLED, in a collaboration that merges the worlds of art and technology, and Global Lead Partner Deutsche Bank, continuing over two decades of shared commitment to artistic excellence. 

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