Frieze and LG OLED Are Partners in Creativity

Take a look at the unique creative partnership between Freize and LG OLED in this video. As Frieze’s Official Digital Canvas, LG OLED is integral to Frieze fairs, platforming presentations by artists including John Akomfrah, Barry X Ball and Anish Kapoor, and brothers Do Ho Suh and Eul Ho Suh, and their father Suh Se Ok: a visual dialogue in the LG lounge that was a highlight of Frieze Seoul 2024.

In the video, Pat Lee, director of Frieze Seoul, describes how ‘these presentations by LG OLED at the fairs are really immersive experiences’.

For LA-based artist Steven Harrington, presenting works at the LG OLED Lounge at Frieze New York 2025 was a chance to ‘to explore and experiment’, turning the space into an oasis of upbeat vibes and vivid colour.

This year, LG also stepped in at short notice at Frieze Los Angeles 2025, providing the technology to realize the oral history project ‘Land Memories’ with residents of the fire- devastated neighbourhood of Altadena, a collaboration between Frieze and Black Trustee Alliance.

During Frieze Seoul 2025, as well as presenting another immersive experience in the LG OLED Lounge, LG will unveil the first MMCA X LG OLED series in the Seoul Box space at MMCA, showcasing the work of Korean media artist TZUSOO